We know that we have 8 seconds to capture our audience’s attention. With the increasing percentage of mobile device readers, it’s a good idea to add buttons – yes colored Buttons, not just links – to your e-messages. Buttons are more powerful than links and will bring a larger click-through rate.
Most readers only scan the preview pane so OWN THAT GRAPHIC! Try different subject lines and conduct your own survey to see which subjects tend to be opened the most. “Breaking” and “Alert” are the most opened subjects, but we can’t all pretend to be CNN. So the idea here is to experiment, research and craft your own message so that it can be read quickly.
