In today’s everyday noise of messaging and branding, the
numerous commercials about love and romance start to blend together after some
time. That is of course, except for a commercial staring Mr. and Mrs.
Potatohead.
Why do we like it?
Very simply - Lays Potato Chips took the obvious stereotypes
of love, romance, and sex appeal and turned them into an easy-to-remember advertisement.
What makes it successful?
The soft sell and memory recall are just short and simple. Much like M&M’s, Lays uses the
product as the characters. The main point of the script is to make a commercial
that is not only memorable, but sells the product in a light, humorous way. Click
below and enjoy the spot, perhaps with a bag of Lays.
