In today’s marketing world, it seems that many companies want to write long elaborate messages in their e-newsletter campaigns. More is better, right?
According to the email marketing company, MyEmma.com, our e-mail attention span is approximately 8 seconds. After that most readers hit DELETE!
So act quickly with your message and let readers know what you are saying and what you wish them to do ASAP.
Here’s another tip for your e-newsletters. Because the eye processes a photo 60,000 times faster that words, uses images to enhance your verbal message. For an added bonus, go ahead and add your link to the graphics!
Take our 8 second challenge and see if you can tell your story and leverage it. E-mail is not dead – it’s thriving when it’s not clunky!
