3 Marketing Trends to Try in 2012

With a new year, comes new marketing trend ideas that many businesses will try and implement to keep up with those consumers calling the shots. Marketing needs to move where the customers are consuming information and the best way to do that is to research these trends for 2012 that Morse & Company Advertising knows will take your business to the next level.

Keep up with the new year's trends by:

1. Understanding the Mobile and Tablet World

Since the introduction of the first iPad, tablet interest and usage has skyrocketed, yet, many companies continue to channel much investment into web presence. Expect that to change in 2012. Tap into those who have untethered and have become roaming targets for a whole new field of marketing. Harnessing the power of consumers on-the-go will be key in 2012.

2. Using Facebook Other than to Spy on Old High School Friends

With the amount of time spent on social media now exceeding 23% with 90% of that time spent on Facebook, it has become clear to companies that Facebook is a tangible resource for marketers. Companies need to realize where their customers are really spending their time - and it's not reading the paper any longer. Reallocating resources from traditional media to Facebook will be a huge shift in 2011 spending but definitely the right decision for target marketing.

3. Harness the Power of Influencers

You don't need a Kardashian to get influencers talking about your product. Companies like Klout now assign “influence” scores to web users, allowing marketers insight into who might be most likely to talk about their brand based on how much clout they have in the digital world. Expect companies in 2012 to focus marketing on those customers most likely to be influencers or brand ambassadors to get the right people talking about a product.

It's a new year - experiment! Test these ideas to see if any will work well for your customer group.

What's Trending in the World of Social Media for the New Year?

Stick to your 2012 social media resolutions!

A new year means an opportunity for a new social media strategy for you and your clients. It's time to move away from the mundane and kick up your social media efforts into high gear. Don't just stick to those resolutions you've set to better yourself - better your communication!

Sue Reynolds of Carmine Media wrote an article for Business Insider about her social media wish list for the year. Ultimate goal? measurement. Here are some of her top ideas:

  

Interest Data Graphing - Facebook Insights is a common example of collecting data from social media and analyzing it to better your output. Excellent information on fan page demographics including key factors like gender, age and external referrals can really help you target your specific markets. Use this as a main reference when planning a content schedule.

Social Media Dashboard - A helpful tool combining all your social media efforts into a one-stop shop can really utilize your time and effective further your social media reach. Dashboards like Hootsuite can really propel your social media into the spotlight.

Trending Data - Twitter offers tools through its platform to make it easier for account to keep up with trending topics and other trending information. If you need to stay abreast of a certain topic, Twitter's new layout makes it much easier to navigate and respond. Keeping up with this popular data is key to make your social media account shine.

Good luck this year. Social media strategies aren't born over night - they're called strategies for a reason. Create content calendars to streamline your digital approach and soon you'll have a go-to spot for information. Tweet on!

Happy Holidays & Happy New Year!

 

The Morse & Company offices will be closed from 12/23 - 1/3. Any calls or emails will be answered upon the return after the holidays. 

Take Your Website from Boring to Soaring with Morse & Co

One of the first things a potential client does to get information about a business is to check out its website. Keeping your website updated and current goes beyond the need to look better – it’s all about getting the attention your business deserves by attracting the correct audience.

Morse & Company compiled a list that will show you some of the reasons why we know your website needs to be updated:

• Search engines react to updated websites - The more you update your website, the more search engines will pay attention to it. The more attention websites get from search engines the higher each website ranks when searched, resulting in more traffic to your business’s website.
  
• Reach a larger audience – If you want your business to grow, more and more people need to know about your business. When you update your website, you will be supplying more content which will lead more people to your site when searching for information about your field of business.
  
• Get with the times – A current and updated website will make your business look active and customers like doing business with active companies. If your website does not look current, it exudes that your business is outdated, stale and old.
   
• More customers more often - An important goal of updating your website is to bring in more traffic with new information. Get a new and interested audience while keeping your regulars coming back by supplying them with interesting and new content.

• Awareness and adaptability are key - If you expect to be able to show what your business is all about in a constantly changing world, be prepared to adapt to advancements in technology. Not many people want to do business with a company that is stuck using outdated web and tech ideas.

Morse & Company can take your website from boring to soaring by providing expert guidance in updating, redesigning and keeping your content relevant on your business’s website.

Call 219-879-1223 or 888-879-4008 today to get started!

Click here to see the new Morse & Company website redesign! 

Morse & Co Client Hosts Annual Movie Event for Local Families

MACU President, Frank Beachnau; Santa; Board Member Ray Hill

On Saturday, December 3rd, long-time Morse & Company client, Members Advantage Credit Union, hosted its annual Penny Panda Saver Club Christmas Movie event in Michigan City, Ind.

Over 400 Penny Panda kids and parents attended the screening of "The Muppet Movie" and had a very fun time all thanks to Members Advantage Credit Union.

Kids even had the chance to meet Santa before the movie started.

Great event, Members Advantage Credit Union!