E-Messages

Did you know that at least 50% of readers check their e-mail on their mobile device? Think about how that small screen space affects your message.

We know that we have 8 seconds to capture our audience’s attention. With the increasing percentage of mobile device readers, it’s a good idea to add buttons – yes colored Buttons, not just links – to your e-messages. Buttons are more powerful than links and will bring a larger click-through rate. 

Most readers only scan the preview pane so OWN THAT GRAPHIC! Try different subject lines and conduct your own survey to see which subjects tend to be opened the most. “Breaking” and “Alert” are the most opened subjects, but we can’t all pretend to be CNN. So the idea here is to experiment, research and craft your own message so that it can be read quickly.

E-newsletter Eight Second Challenge

Take a look at your watch. Now count off 8 seconds. That’s all the time you have to grab

someone’s attention.

In today’s marketing world, it seems that many companies want to write long elaborate messages in their e-newsletter campaigns. More is better, right?

According to the email marketing company, MyEmma.com, our e-mail attention span is approximately 8 seconds. After that most readers hit DELETE!

So act quickly with your message and let readers know what you are saying and what you wish them to do ASAP.

Here’s another tip for your e-newsletters. Because the eye processes a photo 60,000 times faster that words, uses images to enhance your verbal message. For an added bonus, go ahead and add your link to the graphics!

Take our 8 second challenge and see if you can tell your story and leverage it. E-mail is not dead – it’s thriving when it’s not clunky!