Most recently KFC created a new food container aimed at the
customer always on the go. The ‘Go
Cup’ is tailored to fit 83% of today’s car cup holders. This hits the mark for the
53% of car owners, 18-32yrs of age, who say they would eat in their cars more
often if the food container fit in the cup holder, according to USA Today’s
research.
No more juggling those chicken tenders, a drink and fries. The
‘Go Cup’ features dividers so your fries and chicken are both accessible from
the same cup holder. Not only does the new product container make eating while
driving safer, its meal options and price, $2.49, are also giving KFC a prime
spot in the snack market.
The ‘Go Cup’ is a slam-dunk for KFC and a threat to other fast
food restaurants. The team at KFC kept the needs and wants of their consumers
in mind and created a product that capitalized on size to entice driving
consumers.
