December 19, 2013

Reaching Everyone with a Simple Message

It’s really difficult to craft a marketing message for people of different ages, ethnicities, personal styles, and hobbies. Right? However, Nike has recently found a way to address most of their clientele in a single commercial.

From the children on bikes to the men playing chess, the LeBron James Training Day commercial allows viewers, aged 5+ or of any ethnicity, to build an immediate relationship with the commercial and the brand.  Furthermore, LeBron and his training companions are shown through a variety of housing environments, integrating an array of social economical statuses.

While many commercials tend to focus on one subject like basketball, LeBron James Training Day features a range of activities. This diversity allows viewers to not only relate the commercial to their lives, but it also demonstrates Nike apparel’s use among an assortment of activities.

Incorporating a range of ages, ethnicities, personal styles and hobbies into a simple commercial is a difficult task, but Nike did an excellent job with this commercial.