What’s in a name?

By Stacey Harris

Your name – it is perhaps the single most important defining element as to who you are – as a person or a company. It’s how everyone knows who you are and in the case of a company, what you do.

Our agency recently changed its name. Once known as Morse & Company Advertising Communications, our new moniker is Morse + Harris Marketing. This name change came in part because the cast of characters changed. A new partner – a new name.

Even more importantly though - we wanted our name to better reflect what it is we do. More than just a creator of ads, Morse + Harris Marketing is a better representation of the various skills and talents our agents of creativity possess. Our arsenal includes writers, designers, developers, programmers, strategic thinkers, bean counters, public relations practitioners, social media mavens, comedians (well on a good day), and problem solvers (for those bad days). We not only think outside of the box, but also within the limits of our clients’ guidelines and budgets.

It’s been a lot of fun for all of us here at Morse + Harris Marketing to undergo this change and the redefining of our brand. In the end, we know that everything we do, write, say or post will be a direct reflection of our brand. The Morse + Harris team looks forward to continue building relationships and making a marketing difference.