Five years ago, Facebook was still in its infancy; Twitter was only a year old, and Pinterest hadn’t yet made its debut. Today however, these three social media platforms are leading the way as a means to enhance brands. More than ever, companies are discovering that capitalizing on social media outlets will stretch awareness, create consumer engagement, and serve as self-promotion and networking platforms.
For example, TheBeachCoast.com is a digital, lifestyle magazine that features stories and events occurring in Berrien County Michigan, and Lake, La Porte, Porter, and St. Joseph counties in Indiana. The online magazine strives to cover each county and social media makes this goal more attainable every day, thanks to the engaging and relationship building between TheBeachCoast.com, its readers and advertisers.
Businesses must look to social media as a gateway to networking opportunities. Following another business or individual is simply not enough to help brand awareness. Simply having a Facebook presence is not enough. Activities such as posting regularly, engaging in conversations, and building relationships, are pivotal for growth both online and off.
What’s unique about social media is that it doesn’t take long for you to have an impact on a brand. In fact, it only takes a moment to comment, like, re-pin, and share posts from other individuals who have similar views and goals. TheBeachCoast.com capitalizes on these network opportunities by liking and sharing videos from community events, posting ideas on followers’ questions, and much more. If done right, social media enhances key objectives of brand awareness, consumer engagement, and positive image.
