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| Stick to your 2012 social media resolutions! |
A new year means an opportunity for a new social media strategy for you and your clients. It's time to move away from the mundane and kick up your social media efforts into high gear. Don't just stick to those resolutions you've set to better yourself - better your communication!
Sue Reynolds of Carmine Media wrote an article for Business Insider about her social media wish list for the year. Ultimate goal? measurement. Here are some of her top ideas:
Interest Data Graphing - Facebook Insights is a common example of collecting data from social media and analyzing it to better your output. Excellent information on fan page demographics including key factors like gender, age and external referrals can really help you target your specific markets. Use this as a main reference when planning a content schedule.
Social Media Dashboard - A helpful tool combining all your social media efforts into a one-stop shop can really utilize your time and effective further your social media reach. Dashboards like Hootsuite can really propel your social media into the spotlight.
Trending Data - Twitter offers tools through its platform to make it easier for account to keep up with trending topics and other trending information. If you need to stay abreast of a certain topic, Twitter's new layout makes it much easier to navigate and respond. Keeping up with this popular data is key to make your social media account shine.
Good luck this year. Social media strategies aren't born over night - they're called strategies for a reason. Create content calendars to streamline your digital approach and soon you'll have a go-to spot for information. Tweet on!
