Keep up with the new year's trends by:
1. Understanding the Mobile and Tablet World
Since the introduction of the first iPad, tablet interest and usage has skyrocketed, yet, many companies continue to channel much investment into web presence. Expect that to change in 2012. Tap into those who have untethered and have become roaming targets for a whole new field of marketing. Harnessing the power of consumers on-the-go will be key in 2012.
2. Using Facebook Other than to Spy on Old High School Friends
With the amount of time spent on social media now exceeding 23% with 90% of that time spent on Facebook, it has become clear to companies that Facebook is a tangible resource for marketers. Companies need to realize where their customers are really spending their time - and it's not reading the paper any longer. Reallocating resources from traditional media to Facebook will be a huge shift in 2011 spending but definitely the right decision for target marketing.
3. Harness the Power of Influencers
You don't need a Kardashian to get influencers talking about your product. Companies like Klout now assign “influence” scores to web users, allowing marketers insight into who might be most likely to talk about their brand based on how much clout they have in the digital world. Expect companies in 2012 to focus marketing on those customers most likely to be influencers or brand ambassadors to get the right people talking about a product.
It's a new year - experiment! Test these ideas to see if any will work well for your customer group.
