By Stacey Harris
I believe the phrase goes “the cobbler’s children who had no shoes” or maybe “the mechanic’s car that never worked.” Two adages that admit, we sometimes fail to do for ourselves what we do everyday for others.
Marketing is no different. As a marketing agency, we create and implement full-service strategic marketing plans for clients of all sizes and scopes, yet one of the hardest tasks we undertake is overseeing our own marketing efforts. There just doesn’t seem to be enough time to take care of our clients and our agency as well.
All that is about to change. This week the agency announced that we have changed our name from Morse & Company Advertising Communications to Morse + Harris Marketing. As you can imagine, changing the name of any company is a pretty big deal. There is a list of to-do’s that goes on for pages. Finally, we are taking the opportunity to do for ourselves what we successfully manage everyday for our clients.
It’s been great fun planning the launch of Morse + Harris Marketing. Thinking through each step and creating new images to effectively communicate our brand has been energizing and exciting. We are embarking on a full-size, comprehensive marketing plan that includes everything from social media engagement to website enhancements, client surveys to outdoor signage, and all the marketing materials in between.
Each and every day we promise our clients that we will deliver the very best in creative and customer service. We tell them that we will do everything we can to ensure that their marketing efforts are strategic, measurable, and effective. Now, it’s our turn. In the end, not only will we have a fabulous new look to an established brand, but we will also have a wonderful new example to demonstrate our abilities and dedication.
I guess you could say that the mechanic’s car will be running beautifully and all of the cobbler’s children will have wonderful new shoes. With that, thank you to our friends and family as we embark on the new adventure now known as Morse + Harris Marketing!