The 2012 Olympics are currently on everyone’s minds – especially on the internet. Multiple logos are available on Google Images, videos on YouTube and the London Olympics continue to trend on social media platforms. How did these games become fodder for such an effective Internet marketing campaign? The answer can be found in the power of the engagement - individuals interacting with the product and events.
Even before the main event, social media marketing has allowed the Olympics to become an interactive experience. Facebook and Twitter posts shout the number of days till kick-off, competition updates, athletes’ pictures and special contests. All of which allow personal interactions between the fans and the events. These efforts are creating a viral campaign of support for the favorite athletes and events.
Athletes have become relatable thanks to YouTube. Moms, dads, siblings and kids can view videos of an athlete’s life stories, dreams and fears. These videos demonstrating an Olympians’ personal emotion and use of everyday products help viewers to feel connected and drive support. YouTube establishes audience excitement with sneak peaks, therefore ensuring a captivated audience during the airing of favorite events.
Contests on the Internet are highlighting our sense of competition and thriving on our own dreams of achievement. The feeling of being involved gives the audience to be part of the whole Olympic experience therefore in our own way we are allowed to be an Olympian. Contests involving trips to the games play off our desire to be a part of the bigger picture.
Overall internet marketing has been widely successful with regards to the summer Olympics because we as an audience can be a part of the glitz, the glamour, the dreams and the achievements. Logos, events, contests, and videos are reaching for audience interaction and support. These efforts provided the Olympics with a special opportunity to increase awareness and build interest before the first event even began.
