M&Co's Small as IAVA/W³ Judge

Jennifer Small, one of Morse & Company's designers, recently helped judge the W³ Awards. The W³ Awards honor "creative excellence on the web and recognize the creative and marketing professionals behind the award winning sites, videos and marketing programs." (excerpt from W³ website)  Small has been a member of the International Academy of Visual Arts, a membership-based organization of leading professionals from various disciplines of the visual arts, which sponsored and judged the competition. The W³s is the first major web competition available to big and small agencies alike, awarding the creativity and hard work on the web that deserves it. 

Morse & Co adds Krysten Beck as Assistant Account Executive

Morse & Company would like to welcome the newest addition to our office, Krysten Beck, who will be working as an Assistant Account Executive and writer for TheBeachCoast.com™! Actually, we would all like to welcome her back to Morse & Company being that she was our 2009 summer intern and continued as our social media guru updating our Facebook, Twitter and
blog throughout her senior year at college.

(Above: Krysten [right] meets with Leigh Ann to discuss some client details.)

This is Krysten's first job as a recent graduate from Indiana University with a degree in Journalism and minor in English while also concentrating in Graphic Design. Krysten said that she is "very grateful and excited to be working for Morse & Company because [she] know[s] [her] coworkers are some of the best in the business" and that she will use all she has learned while in school to help Morse & Company in all the ways she can. Krysten also said that her experiences here will not only let her become more knowledgeable within the world of advertising but she will gain the hands-on, advertising skills that will let her grow as she transitions from college student to business woman.

Welcome aboard, Krysten!

TheBeachCoast.com

TheBeachCoast.com is a new, strictly online, lifestyle magazine dedicated to readers and advertisers in Lake, Porter, La Porte, and St. Joseph counties in Indiana and Berrien country in Michigan -- Lake Michigan's Southern Riviera.

This online magazine is a great one-stop source for readers to experience the people, food, family, art, wine, activities and shopping that make the region a great place to live and visit. The stories and photographs provide portraits of local people and places so that readers will get to know the area's diverse people, business owners and second home owners who live in this unique area nestled in the dunes.

Visit TheBeachCoast.com to read the very first issue that premiers today!

Eastman as INFBPW Judge

The Northwest Indiana chapter of the Indiana Federation of Business and Professional Women’s Clubs, Inc. (INFBPW) invited Barbara Eastman, Morse & Company Account Executive and editor of theBeachCoast.com, to be a guest judge for their Young Working Adult Program. The event was held Saturday, March 6, 2010, in Merrillville, IN.

The mission of INFBPW is to promote and support women personally, professionally, and politically.

Candidates were judged on a four-minute prepared speech, a one-minute impromptu speech, individual interview, the application/bio, group interaction and mentoring abilities.

Customer testimonials about Morse & Company

Morse & Company would like to thank everyone for these kind words. We appreciate your testimonials and thoroughly enjoy doing business with you all.

There is an OBVIOUS increase in awareness as well as in improved perception -- simply from the materials that Morse & Co. has designed and laid out for us."

"We receive compliments from everyone regarding our materials and our ads. The ease of being able to pick up the phone or send a quick email to have something put together - with minimal (if any) changes allows me to work that much more efficiently and effectively."

"Since our "keep connected" postcard was sent out during the Christmas holiday - our Facebook fans have doubled - that went out to about 4000 people." (Morse & Company's mailing designs)

"Last year at this time our annual fund was at it's halfway point of about $60,000 - by the end of next week this year's annual fund will be at $140,000 - $25,000 over goal - and we still have another phase to commence and complete. I, again, attribute a great deal of this to how we are presenting ourselves to our constituents."

"I feel that when we present something in a special way - it will be received and treated like it is special and important."

"Increased awareness and improved perception is just as important to us, if not more important, as increased donations. Because, we all know, positive perception leads to increase support on all levels."