Hashtags

Are advertisers scoring big with hashtags?

You may have noticed that many advertisers are adopting a sign of the times by sporting hashtags in their commercials. The question is -  Are hashtags making their mark or falling short of the goal?

Hashtags were created in 2007 as a way to track discussions and online discussions on Twitter. Clearly, that motive has evolved. Today, advertisers use it to increase brand recognition, attract followers or, hopefully, motivate the consumer to include a tweet using the hashtag.

Sheldon Levine pointed out in “Are Hashtags In Commercials Effective?,” the continued use of hashtags in TV commercials is more of a “keeping up with the Jones” (or other advertisers in this case) mentality or another example of appearing more “digital” in a trend-driven industry.

Whatever the motive, we can be sure of one thing. Hashtags are unique because of their innate tracking ability. Unlike other advertising strategies such as a coupon the whole world knows if it worked or not – not just the business that created it.  All it takes is a simple hashtag on Twitter to find out what the buzz – or lack of it – is for a particular hashtag.

In the end, how will the # weigh in?

#OnlyTimeWillTell

By Kim Nowatzke

When I finally replaced my nearly 9-year-old trusty PC last month, I bought my first Apple product, an iMac, and I have to say, never been happier. Before taking the plunge though, I researched my purchase on my old pc, my smart phone and on my daughter’s not-quite-as-old-or-as-slow laptop. Regardless of the inconvenience or time it took, I couldn’t commit to such an expensive and important purchase without first conducting research.

I read reviews on Apple vs. Windows-based pcs, the learning curve of switching, along with the advantages and disadvantages of desktops and laptops. I also compared costs at competing stores and searched for coupon codes or special financing deals and the “Best Sale of The Year”– all the while determined to get the best bang for my buck. I looked at the purpose of extended warranties. I even compared Dummies brand self-teaching books for my new expenditure.

Thankfully, I’m not alone.

According to its second Retail Perceptions trend report, “The Rise of Webrooming: A Changing Consumer Landscape,” “webrooming” or researching online before buying in-store represents 88 percent of shoppers. In fact, 91 percent of women conduct product research online before making a purchase, even if they are headed to a traditional brick-and-mortar store.

However, we’re not turning to our friends and family members for their opinions.  Or social media, which accounted for 3 percent, despite its explosion of popularity in the past few years.

“Peer influence may not be as big as we thought, at least when it comes to product information and reviews,” the article continued. “It appears that consumers are influenced to a much greater extent by the opinions of unknown shoppers who have purchased similar products versus the opinions of their direct

peer groups.”

The article stated that 60 percent of women in the study reported turning to retailers’ website themselves for reviews and product information. This was nearly double the number who turned to professional sites with expert reviews. Even for those in the 18-29-year-old groups, the number only climbed to 8.5 percent.

“Consumers are simply smarter today than they were 10 years ago based on the information at hand,” noted Ortiz Industry CEO, Claire Ortiz in the www.agbeat.com’s article, “Top 5 ways consumer shopping habits havechanged since 2003.”

“Because of the research addiction in our culture, consumers are more educated, making it more challenging for brands as promises of being the best are no longer simply believed – shoppers want proof.”

Personally, I think this is a trend that’s here to stay.

But, let me do a bit more online research to be sure and get back to you on that.

--> The Reachability Factor 

by Kim Nowatzke

Where is my favorite store? When is it open? What is the phone number? Well into my 40s, I admit that I may think differently than those a few years – ahem – decades younger than me. Yes, I still even use a phone book from time to time. In fact, before I got my first smart phone a few years ago, I still carried a phone book in my car. A somewhat crumpled and dirty one tucked under my passenger seat. It was my back-up plan for whenever I got lost, needed to find a business and more. And, although I readily consult websites and Facebook, sometimes I prefer to call a store and talk to a real live person.

No matter the method, I’m frustrated when a business’ basic information such as street address, phone number or hours are nowhere – or very difficult – to be found.

How easily can your target audience reach you and vital information about your business? 

The Marketing Donut recommends including your address, email and phone number on all pages of your marketing materials – both online and offline. And, if space is lacking, include a QR code that links to a mobile business card so your target audience has access to all the info they need.   

Maybe you have shifted away from your website to focus more of your attention on your Facebook page. As someone approaching 60 reminded me last night, “Not everyone is on Facebook.” Are you making the mistake of only posting information on special events on your Facebook page when the not-so-techie customers are just now getting comfortable with looking up your website?   

On the other hand, as The Marketing Donut points out, there’s also those in your target audience who won’t even believe you exist if you haven’t entered the world of social media. Are you using Facebook and Twitter to your greatest advantage to spark conversations, increase your presence and provide up-to-the-minute information?

And, for those people that still choose to call you, how user-friendly is your phone system? What is the recording when you’re closed? Does it list hours? Can customers leave a message?

If a customer chooses to contact you, is it on a more formal form on your website (that’s rarely checked?) or through a personal email address? There needs to be a plan in place on not only who is responsible to handle customer queries but how quickly those responses are turned around.

You may have a great product, a super marketing plan and, seemingly all your “I”s dotted and “T”s crossed, but if your customers can’t find you, then it’s all for naught. They’ll just skip the stress and head to your competitors.

Branding and Pop-Tarts

I was recently shopping for Pop-Tarts… I mean, “pastry treats,” as defined by my favorite store brand. As I continue to try stretching our grocery budget to feed our four kids still at home, the cheaper product was beginning to look better and better.

   

 It wasn’t about any fancy packaging. To me, it just mattered if my kids would eat them, and how much of my disposable grocery budget was spent on the quick and easy breakfast food. 

The truth was that I’d tried switching before, and it didn’t go over so well.  However, I decided to give the store brand another try without flaunting the stand-ins box. In other words, I hid the switcheroo from my kids, and I thought I’d gotten away with the change until my 12-year-old remarked, “I don’t like those other pop-tarts. They are all frosting and no filling.”

I understood what he meant. Although we buy plenty of other store brand food items (pasta, butter, eggs, orange juice….), I only buy Heinz ketchup and Prego spaghetti sauce because I really do prefer the taste over the other national or store brands. Thus, we’re back to being brand loyal to Pop-Tarts, stocking up when they go on sale, using coupons and “eating” that small amount of money not saved.

According to Marketing Expert Laura Lake, we’re not alone. Lake states, “Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.”

In this case, it was the taste that prompted my kid’s comment and ultimately the deal-breaker for the pop-tart dilemma, but what is influencing your branding? Like the “pasty treats” scenario, is your target audience willing to dismiss the bells and whistles of your “box” to choose your product if price is one of your strategies? Or, is your poor image portrayed by some things you’ve overlooked – the user-friendliness of your website, the professionalism of your signage, your lack of accessibility, and more – overshadowing your quality product? How well does your packaging reflect your company?

According to KiSSmetrics, unlike marketing, which is the set of processes and tools that promote your business, branding is the culture itself – the message that permeates and rules all the processes of your business. 

 

For now, we’ll stick to our Pop-Tarts. Is your branding resulting in customers that are just as loyal?

Give Thanks Everyday!

This week is Thanksgiving, and as I think about everything this holiday means, I begin to realize once again how much for which I have to be thankful. It’s easy to remember this when there’s a holiday that spotlights the idea of giving thanks. I just wish I could remember to be thankful each and every day.

You know how life gets in the way of actually being present in the moment? Work and family life gets hectic. It’s not that I don’t stop through out the year and count my blessings. It’s just that I to take what I’ve been given in this life and embrace it with gratitude more often.

Everyone here at Morse + Harris Marketing hopes that you can find thankful moments in your “everydays” more often as well. May each and every normal moment be the chance for you to be grateful. Let us all say thanks a little more and remember how lucky we are each day.

Let’s all give it a try - starting today.

Happy Thanksgiving and may the gratitude of this holiday follow you throughout your new year.

E-Messages

Did you know that at least 50% of readers check their e-mail on their mobile device? Think about how that small screen space affects your message.

We know that we have 8 seconds to capture our audience’s attention. With the increasing percentage of mobile device readers, it’s a good idea to add buttons – yes colored Buttons, not just links – to your e-messages. Buttons are more powerful than links and will bring a larger click-through rate. 

Most readers only scan the preview pane so OWN THAT GRAPHIC! Try different subject lines and conduct your own survey to see which subjects tend to be opened the most. “Breaking” and “Alert” are the most opened subjects, but we can’t all pretend to be CNN. So the idea here is to experiment, research and craft your own message so that it can be read quickly.

E-newsletter Eight Second Challenge

Take a look at your watch. Now count off 8 seconds. That’s all the time you have to grab

someone’s attention.

In today’s marketing world, it seems that many companies want to write long elaborate messages in their e-newsletter campaigns. More is better, right?

According to the email marketing company, MyEmma.com, our e-mail attention span is approximately 8 seconds. After that most readers hit DELETE!

So act quickly with your message and let readers know what you are saying and what you wish them to do ASAP.

Here’s another tip for your e-newsletters. Because the eye processes a photo 60,000 times faster that words, uses images to enhance your verbal message. For an added bonus, go ahead and add your link to the graphics!

Take our 8 second challenge and see if you can tell your story and leverage it. E-mail is not dead – it’s thriving when it’s not clunky!

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Poofreading – We mean Proofreading 

Oh, the importance of proofreading. How many times have you been in a hurry to get that brochure off to the printer or that ad sent to a publication, and you JUST SEND IT! Oh no!

We have all made those mistakes which take the form of a transposed letter or another simple sentence misstep or grammatical error. Most of the time it happens because we’re all in a hurry.

So allow Morse + Harris to say what you’ve told yourself dozens of times. Stop! Resist that urge to send that item off, and get it off your plate in a hurry. Have someone else read the content. We always say at Morse + Harris Marketing that “a new set of eyes will see the errors.”

Some of the typos we make are just funny AND some will cost you money. If you don’t proofread, you just might end up paying for a client to receive 2,000 new Annual Reports – and no one wants that.

Case in point, we received this in an email and had to share. Apparently in Lake Zurich, they need to specify that you can't actually donate your kids and pets to rummage sales. Did anyone even read this ad before they printed it? There's another typo in the ad too, can you find it?

E-mail Campaigns in 4 Steps

E-mail marketing is an effective, budget conscious medium to reach your target audience. While one email is not the best for lead generation, a drip email campaign can be very effective. To create a simple, effective email campaign, start with these four steps.

11. Email Software

While you could use your regular email like Gmail to send e-newsletters, it is limited in templates, scheduling, analytics, and database storage. Therefore we suggest using professional email software. Now we know what your thinking, “Email software, that’s out of my budget.” On the contrary, many email services offer both free and monthly plans; email campaigns can be created within any budget.

Here are a few services to consider:

• Mail Chimp 
• IContact 
• Constant Contact 
• Emma

22. Build Your Email List

Now that you have selected a software program, you need to build a database of your business contacts. You need their first and last name, name of business and e-mail address. So how can you gather emails?

• Contact form on your website
• An email subscription on your blog
• Social media sign-up
• Business cards of individuals you or your team have met

These are all effective ways to get your audience’s information, just make sure the people giving you their information understand that you’ll be emailing them newsletters, offers, etc. 

Continuously compile all of your contacts into one database on your new email software. Getting into the routine of adding your contacts into your database will increase your e-newsletters reach as well as keep your database up-to-date.

33. Decide on a Schedule

The right email schedule has a few variables including sales cycle and audience. If you have a short sales cycle you might consider sending two emails a week with sale updates. On the other hand if you have a long sale cycle, monthly or bi-monthly would be best.

44. Decide on the Right Content

Your email campaign has two major components: The subject line and the message itself.

•  Subject line
  Your subject line needs to standout from the numerous other emails your audience is receiving. If it sounds like an advertisement, it’s going to be deleted or sent to the span folder before it even gets opened. So, create an engaging subject lie that is both personal and informational.
  
• Message
  Your audience is probably getting 100 or more emails a day, meaning that a successful email-marketing campaign shouldn’t include big blocks of text. So keep it short, simple, and fun by utilizing bullet points and images to make it easier to read.

So as a recap, get a budget supported email software, build your database, decide on your schedule and start creating content for your audience. Your audience doesn’t need to know everything at one time, leaving you the opportunity to break up your messages with fresh creative and varying angles throughout your campaign.

An Ad we Love: “But You’re a Potato!”

In today’s everyday noise of messaging and branding, the numerous commercials about love and romance start to blend together after some time. That is of course, except for a commercial staring Mr. and Mrs. Potatohead.

Why do we like it?

Very simply - Lays Potato Chips took the obvious stereotypes of love, romance, and sex appeal and turned them into an easy-to-remember advertisement.

What makes it successful?

The soft sell and memory recall are just short and simple.  Much like M&M’s, Lays uses the product as the characters. The main point of the script is to make a commercial that is not only memorable, but sells the product in a light, humorous way. Click below and enjoy the spot, perhaps with a bag of Lays.

Reaching Everyone with a Simple Message

It’s really difficult to craft a marketing message for people of different ages, ethnicities, personal styles, and hobbies. Right? However, Nike has recently found a way to address most of their clientele in a single commercial.

From the children on bikes to the men playing chess, the LeBron James Training Day commercial allows viewers, aged 5+ or of any ethnicity, to build an immediate relationship with the commercial and the brand.  Furthermore, LeBron and his training companions are shown through a variety of housing environments, integrating an array of social economical statuses.

While many commercials tend to focus on one subject like basketball, LeBron James Training Day features a range of activities. This diversity allows viewers to not only relate the commercial to their lives, but it also demonstrates Nike apparel’s use among an assortment of activities.

Incorporating a range of ages, ethnicities, personal styles and hobbies into a simple commercial is a difficult task, but Nike did an excellent job with this commercial.

Size Makes A Difference

Whether you believe it or not, size does matter. From billboards to product containers, the issue of size is a continuous battle for perfection, and at this moment, KFC is in the lead

Most recently KFC created a new food container aimed at the customer always on the go.  The ‘Go Cup’ is tailored to fit 83% of today’s car cup holders. This hits the mark for the 53% of car owners, 18-32yrs of age, who say they would eat in their cars more often if the food container fit in the cup holder, according to USA Today’s research.

No more juggling those chicken tenders, a drink and fries. The ‘Go Cup’ features dividers so your fries and chicken are both accessible from the same cup holder. Not only does the new product container make eating while driving safer, its meal options and price, $2.49, are also giving KFC a prime spot in the snack market.

The ‘Go Cup’ is a slam-dunk for KFC and a threat to other fast food restaurants. The team at KFC kept the needs and wants of their consumers in mind and created a product that capitalized on size to entice driving consumers.

Source: http://www.usatoday.com/story/money/cars/2013/10/03/kfc-go-cup-cupholders/2913609/

Knowing Their Primary Audience

By Brittney DeRuiter

While recently visiting Las Vegas, I had the opportunity to head downtown or rather to “old town” as many locals called this area away from the loud and glitzy Las Vegas Strip. While spending time in old town, I grew impressed by the way one of the casinos truly understood their primary audience. This casino must have done its demographic homework and knew that its audience was of an older age with specific characteristics.

For example, the casino’s buffet included a credit card machine with extra large, brightly colored buttons. This not only demonstrated that they understood their audience’s learning curve of technology, but also vision impairments that occur at a certain age.  The enlarged credit card machine was easy to use and perhaps held possibilities of attracting more credit card purchases due to its convenience. The machine not only allowed for a quick turnover rate, but also allowed the consumer to keep their cash money for gaming tables and slot machines.

The casino clearly understood the importance of providing convenience and accessibility to key services for its target clientele.

It is well known that casinos make the majority of their income from gaming tables and slot machines. To be successful, a casino must bring in as many players as possible and encourage a high volume of betting. These two factors are easier to influence with the appropriate atmosphere. During my visit, I noticed that this particular casino’s atmosphere catered to their primary target audience.

The casino offered lower to the ground gaming tables and slot chairs. This little detail made it convenient for individuals in wheelchairs and walkers to sit and play with ease. In addition, the décor and music choices were geared more to an older audience than say one of the glamorous casino towers on the Strip.

From the credit card machine and height of playing tables to the music choices and decor, the casino I stayed at in old town Las Vegas impressed me with their attention to detail. Catering to their audience’s needs and wants, made it easy for the target clientele to access their products, resulting in a successful income for the casino. 

Know Your Decision Makers

Source: The Cassandra Report of Winter/Spring 2013

The household decision maker has evolved over the years, depending on societal trends, the economy and other factors. Today, kids are becoming more and more influential in the decision process. In fact, tweens (aged 7-13) are quickly developing a bigger say in household purchases.

Many know that the world’s youth want instant gratification and products that express their personalities. However, did you know that tweens are still split between TV and the Internet? According to the Cassandra Report from Winter/Spring 2013, 51% of tweens still prefer TV, and 72% of tweens watch TV at the scheduled time versus a pre-recorded episode.

Thus, despite luxuries such as the DVR, On Demand programming and other online services, household decision-influencers are still reachable by television. This is important when figuring television advertising into your marketing mix.

The Cassandra Report of Winter/Spring 2013 gave an insight as to how parents consider their children’s opinions. Fifty-five percent of parents say their kids’ opinion counts a lot when it comes to what movie to see, 29% on food shopping, 26% on personal care products, 27% on family vacations and 23% on technology decisions.

For a marketer, knowledge is power, and knowing that our youths’ opinions are influencing household purchases, can affect marketing strategies. To truly inform the household purchasers of products, a campaign must include everyone in the family.

Don’t Just Give a Message, Have the Audience Participate

By Brittney DeRuiter

People want to feel like they are part of something, and that is why they participate. Events are supposed to be fun and engaging. So, why not have advertising that does just that? The Indianapolis Cultural Trail Run & Hunt had the city – even me, an outsider – feeling part of the event days before it even started.

Vehicle advertising is nothing new, but this event promotion took it a step further. The Indianapolis Cultural Trail Run & Hunt took an everyday object (city transit bus) and the practice of mobile marketing to a new level of participation. Individuals painted the IndyGo bus over the course of a few days in the city’s downtown area, resulting in an increased interest as well as the beginning of a  word-of-mouth marketing campaign.

Press releases, websites, and flyers help, but there are ways to go beyond the static informational phase of event marketing. The bus artwork creation had spectators feeling like they were part of the event. When people feel associated with something they are more likely to be a champion for it. Whether it is a charity run, a workout class or a book club, people like to interact and be part of the bigger picture. In this case, the bus painting helped people to spread the word, be reminded of the event, as well as jumpstart their participation.

Taking It To The Streets Takes On A New Meaning

By: Brittney DeRuiter

Pedestrians see advertisements and messages lined on buildings, signs and even passing cars. In many cases, the mass quantity of messages bombarding consumers all at once throughout a city can become the equivalent of white noise. During a recent visit to Indianapolis, I was excited to see that the city has taken a different approach to cut through the white noise and communicate messages in a creative way.

Crosswalks are frequently traveled (usually in a hurry) and are often forgotten space; however, Indianapolis’ crosswalks caught my attention with bright colors and meaningful messaging. Not only is the city using what space they have to help visitors and residents remember the downtown area, but this creative messaging also serves another purpose – organization.

The city buzzes with diversity, and Indianapolis is helping to organize the movement of downtown traffic by designating areas for different modes of transportation. Crosswalks now include labels and spaces for bikes, disability transportation, and pedestrians. Not only does this use of messaging help people remember proper pedestrian etiquette, but it also helps tourists understand the flow of the city. This use of messaging helps Indianapolis crosswalks take an area of space and create a lasting diagram for pedestrian progression.

Throughout the years, crosswalks have been used for unconventional advertising efforts, but these blank canvases are mostly abused and forgotten. Indianapolis has taken the space to organize the downtown area. What message would you want to convey?

Social Media & Your Next Business Relationship

By Brittney DeRuiter

According to a recent Pew Research Center finding, approximately 68 percent of all Facebook users graduated from college. This fact holds relevance when you consider the growing number of individuals using Facebook and other social media platforms in terms of job searching.

Facebook, Twitter, and LinkedIn continue to gain significance as research hubs and networking tools for employers and potential employees, thus allowing career opportunities via social media to grow quickly. The following are a few key observations of business relationships online and how they affect one’s professional world.

Networking
Social media is a fantastic method for businesses and people to connect. Involvement in groups and discussions allow individuals to display their skills and knowledge. Similarly, frequent commenting and participation can lead to a network of possibilities. The key is to remember that whatever is posted on the internet has a life far outliving anything on paper.

The "First" Interview
Prospective employees and employers are looking at social media as a critique for resumes and character. A nonexistent or bare-bones social media presence may portray a company as “not forward thinking” or a bad profile can say, “We’re not serious or true to our goals.”

The same can be said for future employees. A profile displays one’s character and lifestyle without being able to defend it. Therefore, a personal profile lacking in correct grammar, spelling or moral compass can reduce job opportunities. This also rings true with photography and videos that one either posts or is tagged within.

Sealing the Deal
Displaying appropriate content is key to surviving the social media microscope. Companies must utilize messages, which are cohesive to their mission and goals. Future employees need to ensure that every message and photo posted (personally or by others) displays the person as he or she would want to be seen in the professional world.

Recent world events have demonstrated the hold social media has over our society in terms of sharing and learning information. As this hold continues to tighten, the significance that our personal and corporate social media policies have in our careers and professional lives will also continue to increase. Paying attention to current business relationships via social media content and messaging now, will have a direct effect on our future relationships.

Adventures in Life

By Zach Knutsen

By day, I'm a graphic designer and front-end developer at Morse + Harris. I sit behind a desk for hours at a time, feverishly using some of my favorite things (color, texture, typography and pixels to name a few) to funnel my thoughts into cohesive and (hopefully) inspiring ideas for our clients. As a designer I pretty much draw upon the world around me to breathe life into the details of my work. When I got the opportunity to go to Morocco with a group of friends ... soaking up life like I've never done before ... I jumped at the chance! From Marrakech to the beautiful Atlas Mountains, we explored it all. What a dream!

Now that I'm back home, I'm feeling extremely inspired. Life changes when you experience the world outside. You can't even help it. It just ... happens. (Love it!) So enjoy some photos from my adventures in life, and begin preparing your adventure. You won't regret it!

Survive the Convenience of Fast-Forward

By Brittney DeRuiter

Super Bowl Sunday – the one day of the year when people just might give the fast-forward button a rest in order to watch the commercials. While true that most individuals watch the Super Bowl in real-time, it is safe to assume that DVR’s everywhere will still get a workout. If history repeats, then Super Bowl XLVII is going to have everything from pistachios and chips to soft drinks and beer, but despite the best attempts to have funny commercials less than 50% of the products and brands will be remembered.

In today’s world, technology has assured that there is a lot of noise with little retention. Thus to increase the awareness and viewership of an advertisement – especially on TV – the message must be wrapped in an entertaining package. With fast-forward and other ad skipping devices, 2 seconds is all a commercial has to capture the audience. So now the question becomes – how. How does one create a commercial that is both entertaining and enhances brand awareness?

One example is Allstate Insurance. Allstate has found a way to walk the fine line of entertaining and brand awareness. Not only are their commercials entertaining, but they also include a simple message: “Accidents happen, so get Allstate to be protected from Mayhem.” The message is simple with a direct call to action serving as the main focus. Allstate increases brand retention because the entertainment evolves around the industry and expresses the message directly through imagery.

The key to making a commercial, which can survive the convenient fast-forward button, is to remember that simple is best and entertainment is a must. Create a direct message first and then find a way to creatively display that message through entertainment – not the other way around.

Hit the Ground Running in 2013 – Start Social – Start Small

By Brittney DeRuiter

Based on current marketing trend reports, 2013 will continue to capitalize on the popularity of social media marketing.

Part of the allure –social media marketing tactics are budget conscious by taking advantage of platforms such as Pinterest, Facebook, Twitter and Foursquare. The beauty of social media is two-fold because not only can you reach a wide, engaged audience, but you can do so affordably.

The best way to decide where to start is to evaluate which platforms are optimal for reaching your target audience. For example, Pinterest rose in 2012 to be the second largest utilized social media platform. However, it is not necessarily the best avenue for every type of business. Evaluating the different social media offerings and their reach will help you decide where you should invest your time and efforts.

Once you know which social avenues to travel, it’s time to make a commitment to create continuous and current content. Without this continuous effort negative impressions can occur. Simply placing messages on Facebook or other sites is not enough to create a relationship with consumers. If social media is going to be part of your company’s 2013 marketing plan, have an outline of how it fits into your overall marketing efforts and be ready to stay committed. With that commitment, you will be able to capitalize on the opportunities given through social media. The best strategy is to start small, be engaging and be visual.

Introduce one social media avenue into your plan each quarter and focus on just that. Start with one outlet. Engage users by sharing, liking and placing comments to enhance your awareness levels and credibility. Share videos, photos and ideas. Once you have a strong following on one medium, move to another that can be easily intertwined.

The 2013 online marketing trend will continue to spotlight social media, so profit from starting small, being engaging, and using visuals to push your business’ presence to the next level.