Size Makes A Difference

Whether you believe it or not, size does matter. From billboards to product containers, the issue of size is a continuous battle for perfection, and at this moment, KFC is in the lead

Most recently KFC created a new food container aimed at the customer always on the go.  The ‘Go Cup’ is tailored to fit 83% of today’s car cup holders. This hits the mark for the 53% of car owners, 18-32yrs of age, who say they would eat in their cars more often if the food container fit in the cup holder, according to USA Today’s research.

No more juggling those chicken tenders, a drink and fries. The ‘Go Cup’ features dividers so your fries and chicken are both accessible from the same cup holder. Not only does the new product container make eating while driving safer, its meal options and price, $2.49, are also giving KFC a prime spot in the snack market.

The ‘Go Cup’ is a slam-dunk for KFC and a threat to other fast food restaurants. The team at KFC kept the needs and wants of their consumers in mind and created a product that capitalized on size to entice driving consumers.

Source: http://www.usatoday.com/story/money/cars/2013/10/03/kfc-go-cup-cupholders/2913609/

Knowing Their Primary Audience

By Brittney DeRuiter

While recently visiting Las Vegas, I had the opportunity to head downtown or rather to “old town” as many locals called this area away from the loud and glitzy Las Vegas Strip. While spending time in old town, I grew impressed by the way one of the casinos truly understood their primary audience. This casino must have done its demographic homework and knew that its audience was of an older age with specific characteristics.

For example, the casino’s buffet included a credit card machine with extra large, brightly colored buttons. This not only demonstrated that they understood their audience’s learning curve of technology, but also vision impairments that occur at a certain age.  The enlarged credit card machine was easy to use and perhaps held possibilities of attracting more credit card purchases due to its convenience. The machine not only allowed for a quick turnover rate, but also allowed the consumer to keep their cash money for gaming tables and slot machines.

The casino clearly understood the importance of providing convenience and accessibility to key services for its target clientele.

It is well known that casinos make the majority of their income from gaming tables and slot machines. To be successful, a casino must bring in as many players as possible and encourage a high volume of betting. These two factors are easier to influence with the appropriate atmosphere. During my visit, I noticed that this particular casino’s atmosphere catered to their primary target audience.

The casino offered lower to the ground gaming tables and slot chairs. This little detail made it convenient for individuals in wheelchairs and walkers to sit and play with ease. In addition, the décor and music choices were geared more to an older audience than say one of the glamorous casino towers on the Strip.

From the credit card machine and height of playing tables to the music choices and decor, the casino I stayed at in old town Las Vegas impressed me with their attention to detail. Catering to their audience’s needs and wants, made it easy for the target clientele to access their products, resulting in a successful income for the casino.