3 Marketing Trends to Try in 2012

With a new year, comes new marketing trend ideas that many businesses will try and implement to keep up with those consumers calling the shots. Marketing needs to move where the customers are consuming information and the best way to do that is to research these trends for 2012 that Morse & Company Advertising knows will take your business to the next level.

Keep up with the new year's trends by:

1. Understanding the Mobile and Tablet World

Since the introduction of the first iPad, tablet interest and usage has skyrocketed, yet, many companies continue to channel much investment into web presence. Expect that to change in 2012. Tap into those who have untethered and have become roaming targets for a whole new field of marketing. Harnessing the power of consumers on-the-go will be key in 2012.

2. Using Facebook Other than to Spy on Old High School Friends

With the amount of time spent on social media now exceeding 23% with 90% of that time spent on Facebook, it has become clear to companies that Facebook is a tangible resource for marketers. Companies need to realize where their customers are really spending their time - and it's not reading the paper any longer. Reallocating resources from traditional media to Facebook will be a huge shift in 2011 spending but definitely the right decision for target marketing.

3. Harness the Power of Influencers

You don't need a Kardashian to get influencers talking about your product. Companies like Klout now assign “influence” scores to web users, allowing marketers insight into who might be most likely to talk about their brand based on how much clout they have in the digital world. Expect companies in 2012 to focus marketing on those customers most likely to be influencers or brand ambassadors to get the right people talking about a product.

It's a new year - experiment! Test these ideas to see if any will work well for your customer group.

What's Trending in the World of Social Media for the New Year?

Stick to your 2012 social media resolutions!

A new year means an opportunity for a new social media strategy for you and your clients. It's time to move away from the mundane and kick up your social media efforts into high gear. Don't just stick to those resolutions you've set to better yourself - better your communication!

Sue Reynolds of Carmine Media wrote an article for Business Insider about her social media wish list for the year. Ultimate goal? measurement. Here are some of her top ideas:

  

Interest Data Graphing - Facebook Insights is a common example of collecting data from social media and analyzing it to better your output. Excellent information on fan page demographics including key factors like gender, age and external referrals can really help you target your specific markets. Use this as a main reference when planning a content schedule.

Social Media Dashboard - A helpful tool combining all your social media efforts into a one-stop shop can really utilize your time and effective further your social media reach. Dashboards like Hootsuite can really propel your social media into the spotlight.

Trending Data - Twitter offers tools through its platform to make it easier for account to keep up with trending topics and other trending information. If you need to stay abreast of a certain topic, Twitter's new layout makes it much easier to navigate and respond. Keeping up with this popular data is key to make your social media account shine.

Good luck this year. Social media strategies aren't born over night - they're called strategies for a reason. Create content calendars to streamline your digital approach and soon you'll have a go-to spot for information. Tweet on!