Morse & Company Advertising just released its newest creation for the entire Michigan City Area Schools - a new, unifying school system logo. Thanks to the creative eye of our design staff as well as the dedication and marketing savvy of our account executives heading up this project, a beautiful and effective product was unveiled to a crowd of pleased school officials and community members.
Here is an excerpt from the Michigan City News-Dispatch front-page article written about the logo unveiling at a previous school board meeting:
Michigan City Area Schools has a new logo symbolizing unity within the school system.
At Tuesday night’s school board meeting, MCAS Director of Communications Besty Kohn presented the new logo designed by local advertising agency Morse & Company. It features two figures reaching toward a start in front of a lighthouse and waves of water.
Kohn said the new logo incorporates the tagline “Opportunity – Excellence – Pride,” directly derived from words in MCAS’ mission statement.
The new logo will be phased into MCAS stationery, business cards and other office effects after products with the old logo have been used to make the change cost-effective and environmentally friendly, Kohn said.
The new logo was designed, she said, to unify the school corporation under one image and mission, instead of the ever-present red apple and lighthouse logos of previous years.
In addition to a new logo, MCAS will receive a new website created in collaboration with School-wires, a website host specializing in educational sites. Work will begin this week, with a final unveiling later this fall.
Board member Jeffrey Jones said the new logo and website will help MCAS brand itself in an age when marketing and image are becoming more important for schools across the nation.
“We are now in that era,” Jones said. “This allows us to tell our story more efficiently and effectively.”
Great job, Morse & Company!
